Branding & VI
“One2free” and “1010” are sub-brands of “Hong Kong CSL Limited” providing mobile telecommunications services. Tommy set the young generation as the major tier of customers. The company’s name and brand logo design are correlated with the habits and thinking of the youngsters. After the launching of this successful brand, Tommy also helped boosting the image of another high-end mature brand“1010”. He used a precise stroke to represent interpersonal communication and chose yellow as the major brand color to associate the two related brands. The existence of these two brands in the industry after years and years of cyber technology reformations successfully proved the added value of design to the brand.