Branding & VI
“Artmo”comes from “Art atmosphere” which is a new attempt of “Red Apple” furniture to build a natural, environmental and eco-friendly luxurious mattress brand. In order to help developing the Chinese brand into an international brand, Tommy employed a collaborated design strategy, inviting Japanese graphic designer Shinnoske Sugisaki to create artistic mattress, transforming the functional bedding products into art pieces. The mattresses are presented in the products catalogue in an aesthetics way to keep strengthening its artistic characteristics, developed an artful brand image and packaging. This made “Artmo” become a grand and modern mattress brand.