Branding & VI
How to rename and dilute the outdated trademark? How to extenuate government's bureaucratic stereotype? How to rebuild it with young and modern elements? How to wash away the impassive image and draw closer with citizens? We designed new corporate identity for HKPC, incorporating its original emblem with a contemporary touch. To deliver the vision and mission to stakeholders especially the young generation, two mascots were created, embodying friendly and client-oriented corporate culture.