Branding & VI
The University of Hong Kong is an established institution with a splendid past with an exciting future. To mark the University's 100th anniversary, a comprehensive Centenary Identity system was developed to honor this historic moment. The HKU100 symbol is the main visual element of the Centenary Identity. The circular shape, symbolizing unity, features two distinctly drawn typefaces: a historically based swash italic for the letters ‘HKU’, and a contemporary sans serif for the numerals ‘100’. The type expands beyond the circle representing the University’s dynamism and progress. The mix of the old and modern reflects the spirit of the University. A spirited mascot, the Centenary Lion, was created as a secondary visual element to complement the HKU100 symbol. The gold-furred Centenary Lion, dressed in a black academic gown and a cap, is a fitting icon of strength, courage, dignity, and wisdom for the University.