Branding & VI
“Honeymoon Dessert” established its first home-style shop in Sai Kung in 1995. At the beginning, Tommy only added a nostalgic feeling in the brand image. Until recently, he created the“Sweet Monster”and kept renovating in order to enrich its uniqueness and also added value to the brand. “Honeymoon Dessert” successfully created tons of issues and influence in the rival F&B industry. It has expanded even into the China market and other Asian countries, opened over 100 shops and composed a stunning story in the industry.