Ling Lee
2020
Branding
LING LEE’s new visuals differentiate the skincare and food product lines, the design concept also evokes the idea of geometric form and basic elements of visual communication that depicts the brand’s philosophy — good deeds give rise to positive. This is the key fundamental to happiness that nourishes our skin and spirit.
The refreshed packaging in white references organic and natural beauty. The colourful palette of visual features youthful and radiant. The holistic look and feel of the new packaging are elegantly minimal, giving an intuitive function yet with an aesthetic touch.
Ling Lee
2020
品牌形象