Branding & VI
Established in Shanghai, China in 1955, “Shanghai Watch” is the premier watch brand in China. Its standing in the history of modern China is equally luminous. Tommy rebuilt the brand through successful marketing strategy, repackaging and even brought a new tourbillion watch designed by Eric Giroud, one of the influential watch designer in the world, and tied with the brand concept together with systematic positioning which added values to the watch. The selling was skyrocketing and the products were out of stock within 3 weeks. This creates a legend in Shanghai historical watch brands.