TaeTea
2013
Branding
In the vast tea market, it is not easy at all to recreate a unique image for a traditional tea brand leader of long standing. The key is to know yourself, know your enemy. When the mainstream design tends to luxurious and overcomplicated packaging and applied to any industry, we chose to back to the basic. We designed a tea ceremony set for Taetea. Zen is the ideas. Tea and Zen are oneness——the art of tea was a development of the Zen ritual, to achieve tranquility.
大益
2013
品牌形象
在浩瀚的茶葉市場中，為歷史悠久的茶葉品牌重新打造一套有個性的茶品形象，並非易事，關鍵是要知己知彼。當各行業的主流設計趨向於奢華和過於復雜的包裝系統時，我們選擇回到基本。我們為大益設計茶道盒「禪几」，禪是當中的想法。茶和禪本是一體，茶道基本上發展自禪宗，同是追求安寧為根本。