In the vast tea market, it is not easy at all to recreate a unique image for a traditional tea brand leader of long standing. The key is to know yourself, know your enemy. When the mainstream design tends to luxurious and overcomplicated packaging and applied to any industry, we chose to back to the basic. We designed a tea ceremony set for Taetea. Zen is the ideas. Tea and Zen are oneness——the art of tea was a development of the Zen ritual, to achieve tranquility.