Tea & Date
2011
Branding
"Tea & Date" is one of Guangzhou Heng Fu Tea Industry Co Ltd's brands which mainly targets new age customers. Unlike the traditional tea houses, "Tea & Date" provides a unique shopping experience -- personalised tea purchase. Regarding the design of the packaging, there are some blessing totems. Neat and simple. The premium collection, with a mix of international and orient style, attracts younger tiers of customers. With the combination of a special typeface and the natural sceneries, it depicts a modern picture -- enjoying the sight of landscape while sipping the tea. In this way, the brand name "Tea & Date" simply tells a story between tea and people.
茶約
2011
品牌形象
茶約是廣州恆福茶業有限公司旗下品牌，主要是拓展年輕人市場，以DIY購茶的獨特概念，打破傳統茶店乏味的銷售模式。從包裝設計上，以帶有祝福喻意的視覺圖像，簡約呈現於小巧包裝上。以品茶賞景為題，把字形跟景物構成了現代風格的意境，將禮盒系列以東方國際感覺打進更大之年輕消費群。茶約完全體現出其本意「以茶約心」，就是人跟茶的一個約定。