Branding & VI
"Tea & Date" is one of Guangzhou Heng Fu Tea Industry Co Ltd's brands which mainly targets new age customers. Unlike the traditional tea houses, "Tea & Date" provides a unique shopping experience -- personalised tea purchase. Regarding the design of the packaging, there are some blessing totems. Neat and simple. The premium collection, with a mix of international and orient style, attracts younger tiers of customers. With the combination of a special typeface and the natural sceneries, it depicts a modern picture -- enjoying the sight of landscape while sipping the tea. In this way, the brand name "Tea & Date" simply tells a story between tea and people.