Branding & VI
The Vietnam Woods is a new trial of Lo Chiu Vietnamese Restaurant which aims to introduce a unique style of Viet restaurant. The name has a meaning of a joyful nature with simple and elegant interior design. It aims to provide a cozy and comfortable dining place for those fast-paced local urbanites.
In order to emphasize the traditional colonial characteristics of Sino-French Viet cuisine, Tommy designed a few distinctive graphics, for instance, using a French noble chair to fuse with the Ming Dynasty furniture or mixing the French balloon with traditional Chinese kite, creating special graphics in window blinds format. Nowadays, many Vietnamese restaurants like to use some natural typical elements e.g. Vietnam hat or pedicab as decoration. However, Tommy tried to use a new angel to present a Viet restaurant, bringing a brand new and meaningful set of visual image to the restaurant.