Hong Kong International Poster Triennial
2017
Branding
When everything contradicts each other and becomes no longer revealed in a matter-of-fact way ── a prickly stool filled with triangular cones, a creepy banana covered with octopus’s suckers, and scrapping the skin till bleeding with the hard-tooth comb like pins and needles. Or have you ever imagined that it’s not hot air blowing from a hairdryer but a cluster of wire-like fiber? Solidify sound wave from a radio and light beam are luminous soap bubbles? A successful poster design should have the ability to evoke emotions, triggering the deepest emotions of the audience.
香港國際海報三年展
2017
品牌形象
當一切都變成不再理所當然，互相矛盾的東西走在一起──插滿三角錐柱令人如坐針氈的凳子 、滿佈八爪魚吸盤令人毛骨聳然的香蕉、和梳齒都變成針刺把頭皮抓得頭破血流的梳。或者你曾否想過風筒吹出來的不是熱風而是一束鐵絲般的纖維？聲波可以固體化，光線都變成發光肥皂泡？成功的海報設計就是能夠牽動情緒，「觸動」人最深心處。
