Branding & VI
When everything contradicts each other and becomes no longer revealed in a matter-of-fact way ── a prickly stool filled with triangular cones, a creepy banana covered with octopus’s suckers, and scrapping the skin till bleeding with the hard-tooth comb like pins and needles. Or have you ever imagined that it’s not hot air blowing from a hairdryer but a cluster of wire-like fiber? Solidify sound wave from a radio and light beam becomes luminous soap bubbles? A successful poster design should have the ability to evoke emotions, triggering the deepest emotions of the audience.