Tsui Wah
2015
Branding
Cha Chaan Teng is a very common local eatery and is one of the important food culture icons in Hong Kong. Establishing in the era of “Spirit of Lion Rock”, the well-known Chan Chaan Teng chain, Tsui Wah, rebranded in their 50th anniversary. To reinforce their image, one of the main visual elements of Hong Kong culture ─ stencilled typeface, which is commonly used on the signage in the old days becomes the new signature of Tsui Wah. The logotype highlights the intimate relationship between the restaurant, Hong Kong and the traditional culture.
翠華
2015
品牌形象