Wise Bro. Dessert
2015
Branding
To continue advocating the Hong Kong-style desserts culture, the new generation Wise Bro. Dessert inherits the passion from his preceding generation “Cōng Sǎo Star Dessert”. We, c plus c workshop and Tommy, built three “Wise Bro” brand characters who cling to enjoy their own living style ──intelligent but rebellious and enjoy all new things. They are the boys with endless creativity, brave yet safe and offer hugs that’s hurting. The design concept is to reflect the unique personality of the generation WISE, which is actually the nowadays young generation.
聰少甜品
2015
品牌形象
承傳上一代「聰嫂私房甜品」，聰少甜品以新生世代的形象推廣港式甜品文化。三款「聰少」角色享往自我的生活方式，是既聰穎又反叛和喜歡新奇有趣事情的一群。他們擁有大量天馬行空點子、勇敢卻又掛上兩個水泡以策安全、張開雙手擁抱大愛卻又身長尖刺傷害別人。設計概念務求充分反影「聰世代」的獨特個性，跟現今的年青一代密不可分。