Branding & VI
To continue advocating the Hong Kong-style desserts culture, the new generation Wise Bro. Dessert inherits the passion from his preceding generation “Cōng Sǎo Star Dessert”. We, c plus c workshop and Tommy, built three “Wise Bro” brand characters who cling to enjoy their own living style ──intelligent but rebellious and enjoy all new things. They are the boys with endless creativity, brave yet safe and offer hugs that’s hurting. The design concept is to reflect the unique personality of the generation WISE, which is actually the nowadays young generation.