Branding & VI
“Ying Kee Tea House”, a historic brand started business in 1881 Qing Dynasty. To revamp and making a difference for a traditional well-known tea brand by modern approach is the key to breakthrough. Capturing the essential concept in the tea ceremony, a modern style of Chinese painting which comprises mountain, water and wood is employed. The new and limited zinc bottle package collaborate with“Royal Selangor”is made as the prelude for the brand enhancement which helps to further highlight the leading position of the brand.