Branding & VI
Life is like a clock ── from scratch and work up a sweat. Once it finally ends, the clock comes back to the beginning. Empty our mind and free ourselves from the known which breeds judgment, worry and sorrow. Zen Ori is a private club blend with a garden theme, where an oasis in the city for quiet down and finding peace of mind. Ori is the abbreviation of Origin, the point at where something begins. The logo symbol Z, which is the initial letter of ZEN appears in different forms on different applications. This implies that change is the only constant in life. However, in the end we are still back to square one.